Naumes Crush & Fermentation is a premium winery located in the heart of Southern Oregon that focuses on using top-notch technology and expertise to bring the best out of every grape they process. I see some similarities between their business model and my own here – We both leverage technology & industry knowledge so our clients can continue focusing on doing what they do best.
When NC&F reached out to me to see if I could help them build a presence on the web, I was honored and jumped at the chance to help! I had a feeling that one of the Rogue Valley’s most respected names in agriculture could do a lot of good for Southern Oregon’s growing number of vineyards, and I couldn’t wait to get started.
Milestone 1: Planning & Initial Setup
I met with parts of NC&F’s IT and sales departments to gather an understanding of the infrastructure and functionality needs of the website: What NC&F thought would resonate with their target market, and how to make it happen.
To start, I built their webserver on a Virtual Private Server to maximize performance and reliability. WordPress was installed, then the Genesis Framework and a premium Genesis child theme. Backup, security and caching plugins were configured as well.
Milestone 2: Design & Pre-Launch
At this point, NC&F staff were able to use the website to start drafting content and uploading media while I focused on refining its presentation. Phone check-ins and short meetings tended to happen about once a week to make sure everyone was on the same page and happy with how things were coming along.
After finalizing the initial design, I worked with NC&F IT and sales staff to come up with a pre-launch task list and bring it to completion. This list included minor formatting and layout changes, plugin tuning, and setting up analytics.
Milestone 3: Launch & Ongoing Development
As soon as I received word that we were good to go live, I flipped the switch and opened the new website up to the world. Before long, Naumes Crush & Fermentation was attracting a healthy amount of attention from the media as well as potential clients, with the website helping to provide additional information whenever necessary. All in all, it was a smooth launch with no last-minute issues to take care of.
To highlight NC&F’s positive press, I put together the In the News page, which creates & displays digital press snippets with prominent links back to the source article. I also installed and configured Yoast SEO to improve the site’s overall search ranking. When the datacenter providing the webserver hosting began experiencing sporadic availability issues, I migrated the site to a quicker and more stable host where no problems have come up since.